01
Only 8 of 55 agencies publish their commission as a number
34 more say something about it, but no number, such as “revenue share” or “set on the call”. The published rates run from 20% to 60%, with a median of 46.3%. The 4 net rates alone: median 45%.
| Term | Market (n = 55) | MAXMO |
|---|---|---|
| Number published | 8 · 15% | 30–60%, public |
| Partial, no number | 34 · 62% | – |
| Nothing on commission | 13 · 24% | – |
| Range of published rates | 20–60% | 30–60% |
| Median (middle half) | 46.3% (39.4–50%) | agreed per creator in the first call |