OnlyFans pricing is the set of prices a creator sets inside the platform's own limits: a monthly subscription of $0.00 or between $4.99 and $50, paid messages between $3 and $100, and subscription bundles capped at $250. Inside that space the right number depends on how much you publish and how your fans already spend. This guide covers the limits and the judgment calls inside them, with the arithmetic written out.
For the wider picture of which income streams exist and how they fit together, start with our guide to making money on OnlyFans. What follows stays on the price tags: what you are allowed to set, what to set it to at the start, how discounts work, then how to move a price once fans are already paying it.
The OnlyFans pricing limits the platform sets
Your OnlyFans pricing starts inside fixed limits. A profile is either free or priced between a platform minimum and a platform maximum. Bundles have a hard cap. Paid messages and tips have a floor and a ceiling of their own.
| What you price | What OnlyFans allows | Where you set it |
|---|---|---|
| Monthly subscription | $0.00 for a free profile, otherwise $4.99 to $50 per month | Subscription price settings |
| Subscription bundle | Two or more months prepaid, maximum bundle price $250 | Same settings page |
| Paid message in DMs | Minimum $3, maximum $100 per message | Set per message as you send it |
| Tip from a fan | Minimum $3, maximum $100, rising to $200 for accounts that have been on the platform at least four months | Set by the fan, on posts, messages, streams or your profile |
| Promotional discount | Up to 90% off your normal subscription price, for an expiry date and a number of subscriptions you set | "Add a Promotional Campaign" in the subscription settings |
Two of those limits shape everything else. The subscription ceiling means a paid profile alone cannot carry a high-spend account: past a certain point, revenue has to come from paid content and tips rather than from the monthly price. And because a promotional discount runs to 90 percent, you can see what demand looks like at a much lower entry price without touching your list price at all. PPV and chatting bring in roughly ten times the revenue that subscriptions do, measured across our own roster.
Every figure above comes from the OnlyFans Help Center. It documents subscription and bundle prices and paid message prices on two pages, and covers tip amounts and promotional campaigns on two more.
What to charge on a free OnlyFans page
A free page sets the subscription to $0.00 and moves every price decision onto individual pieces of content. The Help Center describes the free account as exactly that trade: no monthly price, with earnings coming from pay-per-view content and paid direct messages instead.
Two of the tools in the table above belong to the subscription. A bundle is a prepaid run of subscription months, and a promotional discount is a percentage off a subscription price, so a $0.00 page has neither. What is left is per-item pricing: a price on each paid message or paid post, plus whatever fans tip. None of those limits change when the subscription is set to $0.00.
That makes the free-page pricing question narrower and less forgiving, because there is no monthly base to carry a weak week. Which of the two models earns more over a year is the wider question, and the guide linked at the top works through it. If you are pricing a free page, the paid-message arithmetic further down is the part that decides your month.
Some creators run both, with a free profile as the front door and a paid profile as the tier behind it. That only works if there is enough content for two feeds and enough time to sell in the first one.
How much to charge on OnlyFans when you are starting out
The first OnlyFans pricing decision is not the number but the rhythm behind it. Start at a price your publishing rhythm can defend for a full month, and leave the price you hope to reach in a year for later. The platform takes 20 percent of every fan payment whatever you charge, so the number you pick decides how many people you need and how much each of them spends.
| Monthly subscription price | Subscribers needed for $10,000 of fan spending | You keep after the 20% platform fee |
|---|---|---|
| $4.99 | 2,005 | $8,000 |
| $9.99 | 1,002 | $8,000 |
| $14.99 | 668 | $8,000 |
| $19.99 | 501 | $8,000 |
| $29.99 | 334 | $8,000 |
| $50.00 | 200 | $8,000 |
Look at the right-hand column: it is the same in every row. Moving from the bottom of the range to the top does not change what the platform keeps; it changes how many fans you have to find and hold. A low price with a big and active audience can land on the same number as a high price with a small loyal one.
Start low and work upwards. A price you can raise later costs you less than a price you have to cut, because a cut tells every existing fan that the old number was wrong.
OnlyFans PPV pricing: what a paid message has to earn
OnlyFans pricing for paid messages follows a different rule than the subscription. A paid message is priced against the buying rate it needs, not against a number someone published in a blog post. Raising the price lowers the share of fans who buy, and the only question that matters is which of the two moves faster. Here is the same result reached at five different price points, out of a list of 1,000 fans.
| Price of the paid message | Buyers needed for $600 in fan payments | Share of a 1,000-fan list |
|---|---|---|
| $5 | 120 | 12% |
| $10 | 60 | 6% |
| $20 | 30 | 3% |
| $50 | 12 | 1.2% |
| $100 | 6 | 0.6% |
Run that table with your own send history and you will see which price your list actually clears. Two rules make the test cleaner. Send the same content at one price to one half of a list and at another price to the other half, so the content is not the variable. And segment by what a fan has already spent, because the fan who has bought four times prices differently from the fan who arrived yesterday.
The content itself sets the ceiling. A set that has already appeared on a free feed is not a paid message, and pricing it as one costs you the next open of every message you send.
Tip menus, customs and bundles
Price these three off the work they cost you, because unlike a subscription they are not repeatable revenue. A tip menu item that takes twenty minutes and one that takes an afternoon should not sit within a dollar of each other.
- Tip menu. Keep the entry item cheap enough to be an impulse, and keep the top item inside the tip ceiling in the table above, which is $100 until the account is four months old and $200 after that. A menu with a handful of items sells better than one with thirty, because fans read the first three lines and stop.
- Custom content. Quote on turnaround and effort before you shoot. A custom is a job with a deadline, and the price has to survive the second and third revision request.
- Bundles. A bundle trades a discount for cash today and for months you no longer have to win back.
| What the fan pays | Month by month at $9.99 | Three-month bundle, 20% off |
|---|---|---|
| Paid upfront | $9.99 | $23.98 |
| Total if they stay three months | $29.97 | $23.98 |
| Total if they leave after month one | $9.99 | $23.98 |
Three months at $9.99 is $29.97, and a fifth off that is $23.98. So the bundle brings in more than month-by-month billing on every fan who would have paid for only one or two months, and less on every fan who would have stayed all three. A bundle is therefore a churn tool, and it belongs on the fans who lapse rather than on the ones who renew on their own.
How to change a price without losing subscribers
An OnlyFans pricing change does not quietly charge the fans who already subscribe. Under the OnlyFans Terms of Service, a subscription renews automatically at the current rate, and that authorisation does not carry over when the subscription price has increased. A rise therefore lands on new subscribers first, while existing ones have to agree to the new rate themselves. That makes an increase slower than creators fear and a cut harder to reverse than they expect.
Three habits keep a price test readable:
- Change one thing at a time. A new price in the same week as a new posting rhythm tells you nothing about either.
- Give it a full billing cycle before you judge it. Subscriptions renew monthly, so anything shorter measures the launch and not the price.
- Judge it on revenue per fan and on how many fans renew, not on the subscriber count alone. A higher price with fewer, steadier fans can be the better month.
If you want demand data without touching the list price, run a promotional discount instead. It expires on the date you set, it reaches new and lapsed fans rather than the ones already paying you, and your normal price is still standing afterwards.
What your price has to cover
Your price is not your income. The platform takes its 20 percent, then the account carries whatever you spend on production and promotion, and, if you work with an agency, its share as well. An agency share is usually the largest of those, and it is calculated either on the gross fan spending or on your net earnings, which changes the bill considerably. Ours is always calculated on the net, after the 20 percent platform fee. We wrote the arithmetic out in what OnlyFans agencies charge. Work out the total before you decide whether a price is high or low, because a price that looks generous can leave very little behind it.
How MAXMO sets prices
We treat OnlyFans pricing as a branding question before an arithmetic question: what your profile is positioned as decides what it can charge. In practice we look at your subscription price together with your bundles and your paid content, change one of them at a time, and show you the effect in the weekly reporting. Nothing moves without your agreement.
We work with 8 creators and a team of 21 specialists, and we only take on creators who already publish on OnlyFans. Our share sits between 30 and 60 percent, agreed per creator in the first call, with no fixed costs on top. There is no minimum term, your logins stay with you, and you get a monthly statement with every number visible. You can read what the share covers in our five service areas, see what it produced for three creators, find shorter answers in the FAQ on our homepage, or tell us where you stand and get an honest assessment within 48 hours.
